Design of a new identity for a nationwide recycling firm who specialise in the collection of waste electrics.
The logo choice was a bold move—they wanted a recognisable and flexible mark that was far from the typical triple green arrows and leafy waifs. Magenta was the chosen colour—synonymous in the UK Recycling sector as a symbol for WEEE. The identity was proposed across a range of media, including website, and vehicle livery.
» Agency: RSM
» Status: Live